At The Mobile Coffee Bean, we’ve had the pleasure of working with Newton Consulting, helping them reach thousands of talented students across the UK through our unique mobile coffee service. Our 8-week promotional tour – spanning from Exeter to Edinburgh – attracted many applications for Newton’s graduate recruitment programme.
The Journey: 56 Universities, One Mission
Newton Consulting’s graduate recruitment drive is no small feat. Over the course of an intensive 8-week activation, their team visits 56 universities from the south of England all the way to Scotland, engaging with thousands of students who are eager to kick-start their careers. By leveraging our mobile coffee service, Newton is able to stand out in a crowded university environment, making a lasting impression on students while offering them something truly valuable – premium coffee and real career opportunities.
Our coffee vans aren’t just about caffeine; they’re a platform for interaction. Every day, we set up at high-traffic locations across the campuses, where students can grab a free coffee, chat with Newton, and learn more about the exciting graduate positions available. This allows Newton to create meaningful connections with students, making it much easier to spark interest in the company’s recruitment opportunities.
The Power of Coffee: A Conversation Starter
We’ve found that coffee is more than just a beverage – it’s a powerful tool for fostering conversations. With our premium coffee served straight from our stylish, fully-equipped mobile coffee vans, we create a warm, welcoming space where students feel comfortable to approach and engage with Newton’s recruiters.
Our mobile coffee service acts as the perfect icebreaker. As students queue up for their cup of coffee, they are naturally drawn into conversations about the company, the recruitment process, and what is on offer. This means that not only do students leave with a free coffee, but they also leave with a better understanding of the company and how to apply for a position.
The result? Thousands of students across the UK learn about Newton’s unique graduate programme, many of whom are inspired to apply, resulting in a pool of highly qualified candidates for the company to consider.
Why It Works: The Secret to Success
The success of this partnership boils down to several key factors:
- Visibility: Our mobile coffee vans are highly visible and placed in strategic, high-footfall areas on campus, ensuring maximum exposure for Newton Consulting.
- Student Engagement: Students are often inundated with flyers, posters, and recruitment events, but our coffee service creates a unique, personal touch. It offers something more than just promotional material – it creates an experience. By interacting with students in a relaxed environment, Newton’s recruiters can leave a lasting impression.
- Brand Alignment: Newton Consulting is known for its innovative, people-focused approach to recruitment, and this aligns perfectly with the friendly, approachable nature of our mobile coffee service. Together, we’ve created a powerful synergy that attracts the right candidates for the job.
- Repetition and Consistency: Our consistent presence on university campuses has allowed Newton to build a strong, recognisable brand identity among students.
The Numbers Speak for Themselves
The combination of high-quality coffee, friendly brand ambassadors, and a genuine commitment to helping students launch their careers has turned this 8-week recruitment drive into a win-win for everyone involved. With the 8 week tour attracting thousands of students, we’re proud that our coffee service has been a successful part of Newton’s recruitment efforts.
A Partnership Built on Success
This partnership has not only helped Newton recruit top talent but has also allowed us to showcase the power of a mobile coffee service as a tool for engagement and brand-building.
Want to Know More?
Are you looking to elevate your company’s graduate recruitment programme or create a buzz for your business? Get in touch with us to find out how our mobile coffee service can help you engage with students and attract top talent in a way that stands out from the crowd.
